Baseline v0-original
Current report, frozen as-is. All branches are compared against this.
Structure narrative-structure
Kevin Mowrer's framework: problem statement up top, "why this matters" before every section, conclusion before details.
Framing honest-framing
Scott Galloway "slap in the face" style. Leads with what's broken. No optimistic spin before the hard truth.
Voice anti-ai-voice
Em-dashes cut 95%. Word count cut 28%. Sardonic analyst voice. Zero AI filler patterns.
Condensed condensed-hook
Full report cut 35% with detail toggles. Sections become widgets that expand on demand.
Hook one-pager infographic
Free teaser: 30-second visual summary. Big numbers, top gaps, one CTA. The "hook" that sells the full report.
Mirror audience-mirror
Rewritten in YouTube/Google internal language. Ad pods, VTR, CPM, watch time. Reads like an internal product brief.